Blume, the Female Founded Self-care Company Focused on Empowering Girls, Raises $3.3 Million in Series Seed Funding

LOS ANGELES–([1])–Blume[2],
the only brand dedicated to educating young women and creating safe
and sustainable period products, announced a $3.3 million Series Seed
funding round today. The round is led by Grace Chou and Victoria
Treyger, partners at Felicis Ventures, with participation from Victress
Capital. Other notable investor participants include Panache & Eric
Reis, author of the Lean Startup.

Sisters and co-founders Taran and Bunny Ghatrora, first generation women
from Indian descent, are committed to empowering young women. The
entrepreneurial duo, both 500 Startups Fellows, hope to instill
self-acceptance and confidence in a new generation of young women
through a combination of safe products and educational content. It’s
clear that the current puberty and self-care options on the market
aren’t cutting it and with this funding, Blume is able to continue to
give women and girls the tools they need to grow into the best version
of themselves.

Capital from this round will be used to accelerate brand growth through
product and employee expansion and increased marketing efforts to
produce more educational content. The funding signifies the importance
of the brand’s mission to empower young women. Round leader, Victoria
Treyger, General Partner and Managing Director at Felicis Ventures, is
thrilled to lead Blume’s seed round and support Blume’s mission of
re-imagining puberty and personal care for Gen Zs. “We are impressed by
Blume’s holistic approach to transforming the category – starting from
an expanding line of wellness products, to authentic educational content
on physical and mental health, as well as innovative omnichannel
concepts that resonate with teens. Moreover, how Blume taps into its
loyal community to co-create new products is something incumbent CPG
brands cannot do themselves,” said Treyger.

Suzanne Norris, partner at Victress Capital, felt there was a noticeable
white space in the $15B personal care market for products that were made
for and specifically marketed to Gen Z girls. “Blume is the only brand
that is approaching the Gen Z consumers’ needs in this cohesive way
across both commerce and content, and we believe they will develop the
next generation of confident, tenacious and conscious women. We strongly
support Blume’s mission and we are honored to partner with their team,”
said Norris.

Taran & Bunny Ghatrora, co-founders of Blume, are excited to use this
new funding to continue to build the brand girls grow up with and the
supportive community that will help create the next generation of
thriving, confident and tenacious young women. “We plan to double down
on building community and our educational platform. With only 26 states
mandating sex ed, and Ontario, Canada, reverting back to a pre-1993 sex
ed curriculum, we believe there is space for a brand to help girls
navigate this time in a meaningful way, with accurate, factual content
presented in a voice and tone that is non clinical,” said Taran
Ghatrora, co-founder and CEO.

At a time where less than 2.2% of venture capital goes to women, and
even less to women of color, Blume is thankful to build this company
with strong partners, and is committed to having a diverse board as the
brand continues to grow.

“We’re honored to be working alongside amazing investors, many of whom
are parents of teens themselves and be part of the journey of the
thousands of parents who have told us that their daughters are feeling
more confident and opening up to them in ways they never have!” said
Bunny Ghatrora, Co-Founder and COO.

About Blume:

Blume is building young women a safe space to learn, grow, and become
their badass selves. A place to celebrate womanhood and give advice on
the good, the bad and, yes, even the ugly that comes with it. We provide
dependable, high-quality, beautiful content, education, and safe
products for your period and just life in general. Most brands carry
period products that take centuries to biodegrade and have ingredients
you can’t pronounce. At Blume, we’re different. We believe in products
that are not a threat to our bodies or the environment. We offer a
subscription box at just $11 a month and a wide range of life products
such as organic tampons and pads, fun treats, and comforting remedies
for everything PMS. Individual products retail from $11 – $26 and are
available at select Nordstrom and Urban Outfitter locations and on www.meetblume.com[3].

PRODUCT IMAGERY CAN BE FOUND HERE[4]
AND VARIOUS LIFESTYLE IMAGERY CAN BE FOUND HERE[5].

References

  1. ^ (www.businesswire.com)
  2. ^ Blume (cts.businesswire.com)
  3. ^ www.meetblume.com (cts.businesswire.com)
  4. ^ HERE (cts.businesswire.com)
  5. ^ HERE (cts.businesswire.com)

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